4.2X ROAS ON $30K/MONTH SPEND
TikTok and Meta ads campaign for an online course launch that generated $126K in revenue from $30K in ad spend.
$126K
Total Revenue
$30K
Ad Spend
4.2X
ROAS
180
Course Sales
$700
Avg Order Value
THE CHALLENGE
Where They Started
- 1First major course launch with no existing ad data
- 2Competitive niche (online business education)
- 3Need to hit revenue targets within 8-week launch window
- 4Limited creative assets to start
THE STRATEGY
Our Approach
Aggressive multi-platform launch strategy combining TikTok for awareness and Meta for conversion, with urgency-driven funnel.
- Pre-Launch: Built waitlist with free workshop offer
- TikTok Ads: Organic-style videos for top-of-funnel awareness
- Meta Ads: Retargeting and lookalike audiences for conversions
- Urgency Stack: Early bird pricing, bonuses, cart close deadlines
- Email Marketing: Daily emails during launch week
THE EXECUTION
8 weeks Timeline
Week 1-2: Pre-launch phase. Built waitlist to 2,500 subscribers with free workshop.
Week 3-4: Soft launch to waitlist. Generated initial sales and testimonials.
Week 5-6: Opened to cold traffic. Scaled TikTok and Meta spend to $1K/day each.
Week 7-8: Final push with cart close urgency. Peak ad spend at $2K/day. Closed with $126K total.
THE RESULTS
4.2X ROAS - $126K from $30K spend
$126K
Total Revenue
$30K
Ad Spend
4.2X
ROAS
180
Course Sales
$700
Avg Order Value
“My first launch did $8K. With AVT Social, we 15X'd that. The combination of TikTok reach and Meta precision was exactly what we needed.”
Online Course Creator
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