$0 → $150K REVENUE IN 90 DAYS
Full Meta ads and email marketing stack for a direct-to-consumer wellness brand launch.
$150K
Total Revenue
3.2X
ROAS
28%
Email Revenue
22%
Repeat Purchase Rate
$85
Avg Order Value
THE CHALLENGE
Where They Started
- 1Brand new DTC brand with zero sales history
- 2Competitive wellness/supplement market
- 3Need to build brand awareness and drive sales simultaneously
- 4Limited UGC and social proof to start
THE STRATEGY
Our Approach
Aggressive DTC playbook with Meta ads driving traffic and email marketing maximizing customer lifetime value.
- Meta Ads: Video-first creative strategy with UGC-style content
- Retargeting: Dynamic product ads and abandoned cart campaigns
- Email Flows: Welcome series, abandoned cart, post-purchase
- SMS: Flash sales and restock notifications
- Influencer Seeding: Micro-influencers for content and social proof
THE EXECUTION
90 days Timeline
Month 1: Launched with founder story ads. Seeded product to 20 micro-influencers for UGC.
Month 2: Scaled winning creatives. Launched email flows (welcome, abandoned cart). Hit $50K revenue.
Month 3: Added SMS marketing. Expanded to interest-based audiences. Launched subscription option. Hit $150K cumulative.
THE RESULTS
$150K revenue in 90 days
$150K
Total Revenue
3.2X
ROAS
28%
Email Revenue
22%
Repeat Purchase Rate
$85
Avg Order Value
“We went from idea to $150K in 90 days. The combination of paid ads and email automation meant we could scale fast without burning out.”
DTC Brand Founder
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