$0 → $80K/MONTH IN 12 MONTHS
Full webinar funnel with email sequences and remarketing that took an online fitness coach from launch to six-figure months.
$80K
Monthly Revenue
4.8X
ROAS
2,400+
Leads Generated
$32
Cost Per Lead
$520
Cost Per Acquisition
THE CHALLENGE
Where They Started
- 1Zero online presence or audience
- 2No experience with paid advertising
- 3Generic offer competing with thousands of other fitness coaches
- 4Limited initial budget ($3K/month for ads)
THE STRATEGY
Our Approach
We built a complete webinar funnel designed to establish authority and convert cold traffic into high-ticket coaching clients.
- Lead Magnet: Free "7-Day Shred" challenge opt-in
- Nurture: 5-email sequence building trust and authority
- Webinar: 60-minute training on sustainable transformation
- Offer: 12-week coaching program ($2,500)
- Remarketing: Segment-specific offers for non-buyers
THE EXECUTION
12 months Timeline
Month 1-2: Built landing pages, email sequences, and webinar. Launched initial Meta campaigns at $100/day.
Month 3-4: Identified winning creative (transformation before/after). Scaled Meta budget to $200/day. Added TikTok.
Month 5-8: Increased budget to $500/day. Launched evergreen webinar (automated). Built remarketing sequences.
Month 9-12: Peak budget: $1,200/day. Added upsell offers (meal plans, 1:1 calls). Refined email sequences for higher LTV.
THE RESULTS
$0 → $80K/month revenue
$80K
Monthly Revenue
4.8X
ROAS
2,400+
Leads Generated
$32
Cost Per Lead
$520
Cost Per Acquisition
“I went from training 10 clients in a gym to having a waitlist of 50+ people wanting to work with me online. AVT Social didn't just run ads—they built my entire business model.”
Online Fitness Coach
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