$500 PROJECTS → $6K+ ENTERPRISE
Offer repositioning, VSL, and portfolio campaigns that transformed a freelancer into a premium enterprise consultant.
$6K+
Avg Project Value
$500-1K
Previous Avg
15-20
Monthly Leads
35%
Close Rate
$25K+
Monthly Revenue
THE CHALLENGE
Where They Started
- 1Stuck in a cycle of low-ticket projects ($500-$1K)
- 2Competing on price with overseas developers
- 3No clear positioning or unique value proposition
- 4Struggling to attract quality leads
THE STRATEGY
Our Approach
Complete repositioning from "web developer" to "business growth consultant" targeting established businesses ready to invest in their digital presence.
- Offer Repositioning: Reframed from hourly dev work to ROI-focused business solutions
- VSL Creation: 12-minute video showcasing expertise and past results
- Portfolio Campaigns: Targeted ads featuring case studies and testimonials
- Lead Qualification: Application form to filter high-intent prospects
- Sales Process: Consultation calls with value-first approach
THE EXECUTION
6 months Timeline
Month 1: Deep-dive into positioning. Rebuilt portfolio site with case studies and social proof.
Month 2: Created VSL and sales page. Launched initial Google Ads targeting business owners.
Month 3-4: Refined messaging based on consultation feedback. Added Meta retargeting.
Month 5-6: Scaled winning campaigns. Average project value hit $6K+. Consistent lead flow established.
THE RESULTS
6X increase in average project value
$6K+
Avg Project Value
$500-1K
Previous Avg
15-20
Monthly Leads
35%
Close Rate
$25K+
Monthly Revenue
“I used to chase any client who would pay me. Now I have businesses coming to me ready to invest in real solutions. The repositioning changed everything.”
Enterprise Web Consultant
Next Case Study
B2B Consultant: $5K → $20K+/MONTH STABLEWANT RESULTS LIKE THESE?
Let's discuss how we can help you achieve similar growth for your business.